Bonnfire
About Bonnfire — Est. 2017, Brooklyn
Bonnfire is a 42-person brand-and-performance studio headquartered in Brooklyn with delivery hubs in Lisbon and Berlin. We were built by two practitioners who got tired of watching founders choose between beautiful work and pipeline — so we built the agency that does both, in one room, with no outsourcing.
Chapter 01 — Origin
Before Bonnfire, we ran brand and performance teams inside agencies that billed founders six figures for a deck and a campaign that never spoke to each other. Beautiful identity on Monday, a performance media plan on Tuesday, a wall between them by Friday. We saw the same pattern repeat with growth-stage operators: brand work that won awards and lost pipeline, performance work that hit numbers and damaged the company's reputation. So in 2017 we opened a 600-square-foot studio in Brooklyn and wrote one rule on the wall — no project ships unless the strategy, the identity, and the conversion system are designed in the same room. Seven years and 380+ clients later, that rule is still the only rule.
We are women-led, founder-run, and we have never outsourced a deliverable. We are not the cheapest agency you will talk to this quarter, and we are not trying to be. We are the partner founders call when they are done choosing between craft and revenue — and want a team that has spent a decade learning to deliver both.
— Hanna Bonn & Mateus Oliveira, Founders
Chapter 02 — Founders
Co-Founder & Brand Strategy Lead
Architects positioning, identity systems, and the messaging spine that ties every campaign back to pipeline.
"If a founder can't tell you the buyer's exact objection on a Tuesday morning standup, the brand isn't finished — it's just decorated."
Co-Founder & Performance Lead
Owns paid acquisition, lifecycle, and the Bonnfire Conversion OS that ties every creative decision back to a number.
"Beautiful work that doesn't move pipeline is a museum piece. We measure the day the launch ships, not the night we win the award."
By the numbers
Named to Clutch's Top 100 Global Branding Agencies in 2024. Top 50 three years running (2022, 2023, 2024). Women-led leadership — 58% of the senior team identifies as women or non-binary.
Chapter 03 — Hubs
A distributed studio built for U.S., U.K., and DACH time zones — every project is led from the hub closest to your market, with cross-hub review from the founders before anything ships.
Brooklyn, NY
Headquarters & Strategy
Hanna Bonn — Co-Founder, on the floor Mon–Thu. Studios sit on Kent Avenue, two blocks from the East River.
240 Kent Avenue, Suite 3B, Brooklyn, NY 11249
Lisbon, PT
European Delivery Hub
Inês Carvalho — Director of European Operations. Localises brand systems for DACH and Iberian markets.
Rua da Boavista 47, 1200-066 Lisboa, Portugal
Berlin, DE
DACH Delivery Hub
Lukas Reinhardt — Director, DACH. Native German copywriting and paid media for the German enterprise market.
Kastanienallee 28, 10435 Berlin, Germany
Chapter 04 — Operations
01
Every strategist, designer, writer, and media buyer on your account is a 42-person full-time Bonnfire employee. We do not subcontract, white-label, or pull freelancers when retainers get busy. The team you meet on the sales call is the team that ships your work.
02
No bait-and-switch. The person scoping your project has led engagements for at least seven years. Creative leads average 11+ years at agencies such as Pentagram, Wieden+Kennedy, and R/GA before joining Bonnfire — you can ask for their prior clients on the kickoff call.
03
Every signed retainer enters strategy sprint within five business days, or the first sprint is free. We do this because we know the founder's calendar does not wait six weeks for an agency to staff up — and because we staff to absorb new work without slowing existing accounts.
04
Our strategy team holds MBAs from INSEAD, Wharton, and HSG alongside agency-side craft credentials. You get the operator who can defend the deck in a boardroom and the creative who can defend the deck in a shoot — usually in the same person.
05
58% of our senior leadership identifies as women or non-binary. Hanna Bonn chairs our governance and hiring committee, and Bonnfire publishes an annual transparency report covering pay bands, retention, and supplier diversity — request the latest edition from [email protected].