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Brand & Performance Agency — for founders, not vendors

Beautiful work. Pipeline to match.

Ignite your brand. Captivate your audience. Convert on demand.

Book a strategy call See the Brand-to-Demo method
  • Founded 2017, Brooklyn NY
  • 380+ brands across 19 countries
  • Top 100 Global Branding Agencies — Clutch 2024
  • NPS 74 · Avg. retention 27 months
Bonnfire strategists reviewing a positioning deck in the Brooklyn studio.
Hanna Bonn, Founder & Brand Strategist — and Mateus Oliveira, Head of Performance — in the Brooklyn studio, 2024.

The proof, in numbers.

  1. 380+ Brands repositioned since 2017
  2. 3.4× Avg. qualified pipeline lift within 9 months
  3. 27 mo Average client retention
  4. 74 Net Promoter Score — more than 2× the agency average

The false trade-off

You shouldn't have to pick between a brand that moves and a brand that looks like it should.

Every founder we meet in the first call tells us the same story. The brand shop handed them something gorgeous that never reached a sales floor. The performance shop ran their ads until the creative became wallpaper. Two retainers, three quarters, and almost nothing to show for either.

We built Bonnfire to be the third option. A studio where senior strategists, brand designers, and performance marketers sit in the same room — and ship together. Where positioning isn't a deliverable that gets handed off, it's the first module of a conversion system. Where "beautiful" and "measurable" are not opposing adjectives.

If you've stopped believing you have to choose, we'd like to show you what we mean.

Our method

The Brand-to-Demo Framework.

A positioning-to-conversion methodology now used by category leaders — including three Y Combinator-backed unicorns. Four chapters. One operating system.

  1. 01

    Positioning

    We pressure-test the category, the wedge, and the buyer. Every claim, every line of the homepage, every sales-deck slide traces back to this chapter.

    Module 01 of 14 · Bonnfire Conversion OS
  2. 02

    Identity

    A visual and verbal system engineered for recall and conversion — not a moodboard. Wordmark, type, palette, motion, and voice, all written into a usage doctrine.

    Validated across $400M+ in tracked ad spend
  3. 03

    Narrative

    A messaging architecture your whole company can repeat in their sleep — from the founder's podcast to a Series-C investor memo to a junior SDR's cold email.

    Built for in-house adoption, not agency theater
  4. 04

    Conversion

    Landing systems, paid creative, lifecycle, and demo funnels wired into the same positioning spine. We measure pipeline, not positions.

    Same-week kickoff — strategy sprint starts within 5 business days
Read the full method See it in the work

Selected work

Work, not wallpaper.

Three plates from the last eighteen months — names included, metrics verified, no anonymized "tech startup" placeholders.

Series B SaaS reposition — brand identity system on the studio table.
Series B SaaS · Reposition

From "AI for ops" to category-defining workflow OS.

A two-month reposition that rewrote the homepage, the sales narrative, and the paid channel in one motion. Founders quoted the new positioning in their Series C deck three months later.

Pipeline lift
4.1× in 9 months
CAC payback
From 14 to 6 months
Sales cycle
-38%
Read the case study →
DTC operator past $5M ARR — packaging system photograph.
DTC Operator · Past $5M ARR

Rebuilt the hero product line as a house of fragrance.

We re-anchored the brand around a sensory naming system, then rebuilt packaging, site, and lifecycle around it. Founder stopped competing on discount by month four.

AOV
+62%
Repeat purchase
+41%
Discount reliance
-71%
Read the case study →
Fintech category launch — printed brand book with category architecture.
Fintech · Category Launch

Naming, identity, and pipeline for a new payments category.

Built the category narrative from scratch — category name, anchor report, media kit, and the sales motion that took it from stealth to category leader in two quarters.

PR tier-1 hits
14 in 90 days
Demos booked
3.2× forecast
Sales-qualified
+220%
Read the case study →

Why founders stay on retainer

Why founders stay on retainer.

Four reasons we hear most often from the 68% of new business that arrives through founder referrals.

01

Clutch Top 50 Global Brand Agency — three years running.

Named in 2022, 2023, and 2024. 4.9-star rated across 240+ verified reviews. Independent validation, not our own claim.

02

42 full-time strategists, designers, and performance marketers. In-house. No outsourcing.

Senior people on the work, every week. No junior bait-and-switch between the pitch and the retainer.

03

Dual-credentialed leadership.

Strategists hold MBAs from INSEAD, Wharton, and HSG. Creative leads average 11+ years at Pentagram, Wieden+Kennedy, and R/GA. Same room, same calls.

04

The Bonnfire Conversion OS — proprietary, validated, accountable.

14-module positioning and messaging system. Validated across $400M+ in tracked client ad spend. Same-week kickoff: strategy sprint starts within 5 business days, or the first sprint is free.

Meet the team Book a strategy call